How Much Does a Branding Package Cost in 2025?

Branding is one of those things that everyone says is essential, but when it comes to pricing, it’s like pulling teeth to get a straight answer. That doesn’t sit well with me as a brand designer, so I’m breaking down the costs of brand identity packages in 2025, what goes into them, and how to […]
The Basics of Brand Strategy. Everything You Need to Know

If you’ve been looking for a brand designer for more than 5 minutes, I’m guessing you’ll have come across the term ‘Brand Strategy’. It’s the number one question Iget asked by my clients when we first get chatting. Mainly what is it, and do I need it? Now, I’m going to be honest with you, […]
What is a Brand Style Guide? Definition & examples from my studio

A brand style guide, sometimes called “brand guidelines”, is basically a rulebook for how to present your brand to the world. It’s the go-to reference for anyone creating content for your brand (including you!), making sure that all visual and verbal elements align with your brand’s identity. Today I’m taking you BTS and showing you […]