Strategic branding and web design for businesses built to grow
From brand strategy to full web design, everything I create is built to convert and built to last. No templates, no guesswork, just strategy that actually sells.
Okay, real talk. If your brand still screams side hustle, you’re making it harder for clients to say yes.
Your starter brand did its job in the scrappy stage, but it’s not cutting it anymore. You’re in the messy middle now, and it’s slowing down your growth, opportunities, and momentum.
Your website isn’t converting. Your content funnel isn’t funneling. And the only “launch” you’re thinking about is launching your laptop out the window.
Am I right?
You don’t need another DIY logo or another late-night Canva session. You need a brand that feels clear, credible, and ready to grow.
Branding that signals credibility
Brand Strategy, roadmap & Confidence Framework
→ We’ll define your audience, positioning, voice, USP, and goals so every design choice is rooted in strategy.
Full logo suite
→ Primary, secondary, circular, and brand mark in every layout you’ll ever need, so your logo looks sharp on Instagram, pitch decks, websites, and everything in between.
Colour Palette & Typography System
→ Psychology-backed colours and fonts, chosen to resonate with your audience and aligned with your brand strategy.
Custom Illustrations & Patterns
→ Bespoke illustrations and two repeatable patterns, designed for use across your site, social content, and marketing.
Launch Carousels + Editable Templates
→ Launch carousels (Examples: Offer, About, FAQs) plus fully editable Canva or Adobe Express templates for future content.
Brand Guidelines & Quick-Reference Sheet
→ A full playbook covering your voice, visuals, and strategy. Everything from logos to tone of voice. Plus a quick-reference sheet with the essentials (logos, colours, fonts) so you don’t have to dig through 20+ pages when you just need the basics.
A website that converts
Five Plus Page Custom Website
→ Built around your Brand Confidence Framework and tailored to your offer suite. Designed for clarity, trust, and conversion.
Custom Design & Build
→ Conversion-focused layout, visuals, and flow that feels like you, built on the platform of your choice (WordPress, Wix, Squarespace, or Showit).
Mobile-First, SEO-Friendly Build
→ A responsive layout built to perform, with foundational SEO setup so you’re ready to show up in search.
Post-Launch Support
→ 30 days of light tech support to keep everything running smoothly. Plus Loom videos and tutorials so you feel confident using your new site.
The Solution
A.K.A what we can build together
Your Brand’s Job is Simple
- 💅 Look credible everywhere you show up
- 💬 Sell your offer without you rambling
- 🔮 Turn followers into clients on autopilot
- 🔥 Actually match the level of your expertise
Most small to medium business owners get stuck duct-taping Canva templates and calling it a “brand.” Worse still, they’re left with a chunky, clunky site that looks homemade. Not in Nan’s famous Vicky sponge way… more like the school craft fair table 😬
That’s why I’ve created two clear paths forward. One focused purely on branding, and one that takes it further with a full website experience.
(tap the cards to turn them!)
but the real magic is in what you walk away with.
And all of that is great…
Choose your package
Two ways to work together
Whether you’re after a glow-up or going all in, I’ve got you covered. 💸 Prices start at £1,200 / $1,600.
Brand design
The Glow Up
Whether you’re just starting out or ready to refine what you’ve built, this process starts with strategy.
You’ll leave with a complete brand system that feels intentional, consistent and ready to convert.
- Brand Strategy, roadmap & Confidence Framework
- Full logo suite (primary, secondary, circular, and mark)
- Colour palette & typography system
- 3 Rounds of Revisions
- Brand guidelines (comprehensive playbook + quick-reference sheet)
- Brand Illustrations*
- Brand patterns*
- Launch carousels*
- Editable Canva / Adobe Express templates for future posts*
Anything marked with an asterisk (*) is completely optional. I’ll never quote for something you don’t need.
Branding + Website
The Brand Confidence System
For founders who want the full picture.
We’ll map how your clients move from discovery to enquiry, then design your brand and website around that path. The result is a cohesive system built for clarity, trust and sales. Strategy first, always.
- Everything from The Glow-Up plus:
- Custom website built for clarity, trust & conversions
- Mobile-first, SEO-friendly layout
- Launch checklist + handover videos
- 30 days of post-launch support for small tweaks
Got questions?
A few things clients usually ask before we start.
If you’re wondering it, don’t worry someone else has too! 👀
What do your branding packages cost?
My pricing starts at £1,200 / $1,600 for smaller brand projects.
Since every project is unique, I always quote based on what will actually move the needle for your business. The final quote is always a reflection of the scope, strategy, and overall value delivered.
What happens after I enquire?
I’ll reply within 48 hours with a few questions to make sure we’re a good fit. From there we can have a call if you fancy meeting me, or you can just book straight in. Totally up to you. Once you’re ready, we’ll get your start date confirmed and the ball rolling pretty quickly. If you’re excited to get started, I’m excited too.
How long does the process take?
Brand-only projects usually take around 3–4 weeks. Brand + Web projects run 6–8 weeks depending on feedback speed and content readiness.
Do I need to have everything figured out before we start?
Nope, that’s why you’ve hired me! Strategy comes first in my process. We’ll define your visual direction, style, aesthetics, audience triggers and messaging together before I start designing.
Can I add things later?
Yep. You can always add new pages, illustrations or social templates down the line. Past clients also get access to private VIP Days for fast updates.
What files and access do I get at the end?
You’ll almost certainly have more than you’ll ever need, but I’m annoyingly thorough.
Logos, brand assets, and social exports in all the right formats (PNG, SVG, PDF, EPS, JPEG) ready to plug, play, and post without a panic.
Is there still value in hiring a designer when AI exists?
Oof, it’s a touchy subject isn’t it? Look, I’ll be as delicate as possible and yeah, I know I’m biased. AI can make things look okay, but it can’t think strategically. You need to know what you need before it can give you anything meaningful.
It’s perfectly fine for quick ideas, but if your brand’s built entirely from it, it starts to feel a bit generic. Obviously as a designer I can spot it a mile away, but be honest, you’ve noticed it before haven’t you? Did it fill you with trust, or did it feel a bit cheap and rushed?
AI and pro designers both have their place. If you’re brand new and don’t have the cash flow yet, go for it. But if you’re ready to build real trust and want an end result that actually feels human and full of personality, I’d choose to work with a person over a prompt every time.
I can’t express how wonderful my experience with Sarah has been.
Every part of the process was planned with a huge amount of care and precision. The documents Sarah provided for my brand positioning were incredibly thorough; it was as if she took the scrambled ideas in my head and translated them into something cohesive, and beautiful!
A particularly special moment was seeing the custom illustrations she designed that incorporated the names of my husband and children – such a thoughtful, meaningful touch that has truly brought the brand to life.
Sarah made the whole experience feel like a breeze, and I’m already thinking up what we can work on next. I wouldn’t hesitate to recommend her!
Chloe Birch
Birch & Bloom Social
"She went above and beyond"
Sarah was professional, organized, and timely in her work. She sent emails regarding the expected timeline for our logo and met all of the expectations.
She went above and beyond with the logo design and was able to capture the essence and goals of our nutrition program in such a short amount of time. The price was also very reasonable considering everything that she delivered. We will definitely reach out to Sarah in the future for any other design needs.
Danielle McClellan
Forward Forever
"Really loved the process"
Genuinely, couldn’t have hoped for a better outcome!
Really loved the process, you made it so easy and straightforward. Really hoping we can work together again in the future. As Squiz evolves I’d love to collaborate again. I’m absolutely ecstatic with the results!
It’s really helped give me the confidence to take myself a bit more seriously going forward.
Holly Sherlock
Squiz
"Five stars all the way!"
Sarah was amazing to work with – professional, creative, and responsive throughout the entire process.
She really took the time to understand my business and its unique needs, and provided valuable insights and suggestions for my brand identity and messaging. The final product was absolutely gorgeous, and it’s already making a huge impact on my business.
She is truly passionate about what she does, and she will help take your business to the next level. Five stars all the way!
Myda Carolan
Lemon N Co
"Would 200% recommend her! "
Sarah was amazing to work with – professional, creative, and responsive throughout the entire process. I can confidently say that Sarah exceeded all my expectations.
Her design skills are top-notch, and she was able to bring exactly what I was envisioning to life in record time. Working with her was an absolute bliss – she is incredibly responsive, creative, and passionate about her work.
Everything flowed smoothly throughout the process, and I couldn’t be happier with the end result. Would 200% recommend her!
Natascha Goovaerts
One Latte Too Many
"I am so happy with everything!"
Sarah, I cannot thank you enough for all your help!
I am sooo happy with everything from the logos to the Brand Guidelines –this will be so helpful for me as I find my voice as a brand, and you’ve already done such a great job in guiding me! Now I’m going to update all my logos! 🙂
Thank you for being amazing!!!
Ivana Lee
The Pi Project
Proof time 👀
Wanna snoop my work?
I love what I do, and I think you will too.
Instagram gets fresh work weekly, and the booklet below rounds up a few favourite client projects. Picking was brutal because my clients are gorgeous.
I GET THE JOB DONE
How it all works
Get Clear
Before I move a single pixel, I need to know what makes your business tick.
We kick off with a discovery chat (or email if that’s more your vibe) and a deep-dive brief. I’ll pull out your goals, audience, offer, and proof so every choice has a job to do.
By the end, you’ll feel heard, clear, and excited to see it come to life.
- 📝 Deep dive homework + discovery chat
- 🎯 Goals, audience, and offer captured
- 🪄 Raw ingredients gathered to shape your brand
Get Aligned
This is where research meets intuition.
I’ll scope out your space, peek at the competition, and map out the strategy that makes you shine. Then I’ll turn it into mood boards and a full brand strategy PDF you can actually use.
This isn’t a Pinterest collage, it’s the blueprint for how we’re gonna shape your brand. Together we’ll pick the path that feels aligned and oh so powerful.
- 🕵️♀️ Competitor and market research done for you
- 🔮 Mood boards that show your future vibe
- 📖 Strategy PDF to guide every design choice
Get Results
Now comes the glow-up. First we craft your brand identity, then (if you’ve chosen the full package) we move into your website.
You’ll see live previews you can actually feel, not flat wireframes, and we’ll refine until it clicks.
Once it’s signed off, you’ll get your final files, Loom walkthroughs, and 30 days of support for a smooth, confident launch.
- 🖌️ Branding first, website second (if included)
- 💻 Live previews you can experience in real time
- 💖 Full handover, Loom tutorials, and 30 days of support
WAIT! LET'S CHECK THE VIBE
Is this right for you?
Okay, love that you’re here (obvs ✨). This only works if we’re aligned, so let’s check the vibe before we dive in.
It's a yes if…
You’re a service provider, coach, or course creator who wants a brand and site that finally reflect your expertise.
You want the design magic without the DIY headache. Strategy, visuals, and tech handled by one person start to finish.
You want a brand that feels human and original. Something creative that connects and actually drives results.
You want a designer who dreams big with you. Bold and colourful or soft and subtle, it will still feel alive and uniquely you.
Hard pass if…
You’re still experimenting with your offer and likely to pivot in the next few months.
You only care about surface-level aesthetics and don’t mind if it converts or not.
You want a quick fix instead of an intentional, long-term brand foundation.
You’re in a busy season and can’t jump on a check-in or send feedback. Reach out when you have a little breathing room, I'll still be here!
Meet your designer.
I’m Sarah. Very serious about good design, unserious about everything else.
I’m your branding fairy godmother with a Notion account and a Northern accent (British hun, at your service 🫡). I’m the one you call when you want your business to look incredible and attract the right people.
What does that mean for you? It means you can stop working your arse off convincing people you’re the one. They just know, babes!
- ☕️ UK based, working with clients worldwide.
- 🕒 10+ years in design & digital
- 🧠 Background in UX design → design choices that sell, not just look pretty
- 📱 20k+ creative entrepreneurs in my community
- 🔮 Known for “How did you get inside my head?” results
Ready to work together?
Spots go fast (always), so if you’re currently planning a launch, now’s the time to apply.
Let’s work together ✨
I only book a few projects each quarter to make sure every client gets my full attention & energy.
Pop your details in the form and I’ll be in your inbox within 48 hours.
In the meantime, if you're still on the fence, here's some FAQs that might help. Don’t sit there too long babes, you’ll get splinters.
What happens after I enquire?
You’ll hear back within 48 hours. We’ll have a proper chat, and if we’re a match, I’ll send you all the next steps to lock in your spot 💖
How long does the process take?
Brand-only projects usually take around 3–4 weeks. Brand + Web projects run 6–8 weeks depending on feedback speed and content readiness.
Do you write the copy for my site?
Nope. Copy isn’t included. We’ll map out your site together so you know exactly what goes where, then you can write the words yourself. If you’d rather hand it off, I can recommend some excellent copywriters.
What do I need to have ready before we start?
Nothing official. A Pinterest board is always helpful, and if your package includes a website I highly recommend having a brand shoot.
If you’ve got images ready, perfect. If not, we can use stock for now and I can guide you on photography direction. Personal photos make a world of difference (trust me, your customers love to see your gorgeous face!).
Will I actually get all the files I need?
Yep. You’ll almost certainly have more than you’ll ever need, but I’m annoyingly thorough.
Logos, brand assets, and social exports in all the right formats (PNG, SVG, PDF, EPS, JPEG) ready to plug, play, and post without a panic.