Branding is one of those things that everyone says is essential, but when it comes to pricing, it’s like pulling teeth to get a straight answer.
That doesn’t sit well with me as a brand designer, so I’m breaking down the costs of brand identity packages in 2025, what goes into them, and how to choose the right option for your business.
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What should I expect to pay for branding in 2025?
The cost of branding varies widely depending on the depth of the service and who you hire. A high-quality, all-inclusive brand identity package typically starts at £3,000 (around $3,800 USD). This includes everything from strategic thinking to the creative visuals that bring your brand to life.
For smaller budgets, services like my Starter Brand Design package are an affordable option, starting at £1,000 ($1,300 USD).
But what are you actually paying for? Let’s break it down.
First of all, what’s the difference between a logo and a brand identity?
Think of a logo as one piece of a much bigger puzzle. A brand identity is the full picture. It’s how your business looks, feels, and connects with your audience. Yes, you can grab a logo online for next to nothing if you’re after a quick fix. But will it reflect your values, ambitions, and what makes your business unique? Absolutely not.
A full brand identity goes far beyond just looking good. It’s about diving into your business and creating something that resonates with your dream clients. It includes the strategy, research, and tools to help you stand out and become the obvious choice.
This investment ties everything together, keeping your business consistent, professional, and unmistakably you.
Why do brand identity packages cost more?
When you invest in a brand identity package, you’re not just paying for a logo. You’re paying for expertise, creativity, and strategy. A standard brand design package should include:
- Brand Exploration: I’ll dig into your business goals, dream clients, and values to set the foundation for every design decision.
- Moodboards & Strategy: A visual roadmap to ensure your brand feels cohesive and true to you.
- Creative Design: This covers primary and secondary logos, brand marks, fonts, and a carefully selected colour palette.
- The Extras: Patterns, illustrations, templates, and a comprehensive brand guide to keep your visuals consistent. These added touches bring personality to your brand and make staying “on brand” so much easier in day-to-day marketing.
This level of detail takes time and expertise. But it’s what gives you a brand that grows with you and supports your big goals.
How much should you pay for branding design?
A good rule of thumb is to align your investment with the stage of your business.
- Startups or side hustles: A smaller package like my Starter Brand Design provides all the essentials to get you up and running.
- Established businesses: If you’re ready to refine or completely transform your identity, an All-Inclusive Brand Design package is your best bet.
Here’s what you’ll get when you work with me:
Starter Brand Design
(£1,000 / approx $1,300 USD)
- Primary logo
- Secondary logo
- Brand mark
- Typography and font pairings
- Colour palette
- One-page brand guide
All-Inclusive Brand Design
(£3,000 / approx $3,800 USD)
- Brand strategy and positioning
- Moodboards
- Full logo set (primary, secondary, and marks)
- Brand visuals (patterns, illustrations)
- Typography and font pairings
- Colour palettes
- Comprehensive brand manual
- One-page brand guide
Why does your business need a full brand identity?
Your brand identity is your business’s first impression. In seconds, potential clients decide whether your brand fits their vibe. A strong identity builds trust, sets you apart from competitors, and creates a sense of familiarity that keeps clients coming back.
But it’s not just about aesthetics. A brand identity is about strategy and connection. It’s the reason people choose you over someone else. So yes, it’s an investment, but one that pays off for years to come.
Where do you go from here?
If you’re unsure how much you should spend on branding design, or wondering whether it’s time to upgrade from DIY, I’m here to help.
You can visit my services page to learn more or get in touch for a free, no-obligation chat. Together, we’ll create a brand that feels like home for you and your clients. 
