Branding Process – My 3 Step Approach

In my opinion, there’s no such thing as TMI. Seriously, when I’m working with a service provider, I want to know as much as possible. Typical Type A personality, I know. When I got married back in 2017 it took me so long to hire a wedding photographer because I was scouring the internet trying […]

What Would the Coastal Grandmother Trend Look Like if it Were a Brand?

Okay, so I’ve been seeing this Coastal Grandmother thing everywhere. You know, all that soft blue, white linen, and Nancy Meyers vibes. I’ve always loved playing around with brand ideas, so I thought, why not turn this trend into a brand? Let’s see what happens. Table of Contents Why the Coastal Grandmother aesthetic? There’s something […]