DONE-FOR-YOU DESIGN
TEMPLATE FREE ZONE
Fully custom
Brand design
Because DIY is for IKEA furniture, not your brand identity.
Okay, real talk.
You could figure it out on your own.
And let’s be honest, you basically already have. You’ve built a brilliant business. Your customers adore you. But your brand is hanging on by vibes and Canva Pro.
Am I wrong? Didn’t think so.
This is a custom brand design service for small businesses who are ready to go all in. No more generic templates. No more late-night rebrand spirals.
Just a clear, strategic brand built from scratch. With visuals, voice, and direction that feel as solid as your business already is.
You don’t need to DIY this part anymore. You just need the right designer to take the reins. Guess what? You’re in the right place.
FIRST THINGS FIRSt
We decode your brand BTS
We’ll deep dive into your ideas, your audience, your niche, and your vibe.
I look for patterns, pick up on what you didn’t say, and translate it all into creative direction that feels like you.
- 📝 Discovery form
- 🧠 Research & nuance spotting
- 📂 Info & inspo gathering
- 🎨 Mood boards
and after that
We shape the vision & start designing
I take everything we’ve uncovered and start building out where your brand could go. Once you’re loving the vibe, I’ll get stuck into design.
- ✅ Creative direction finalised
- ✏️ Initial logo and visual development
- 🖍️ Colour and typography styling
- 💡 Concept refinement begins
and finally
We refine, finalise, and launch
This is where it all comes together. We tweak, refine, and polish the visuals ‘til they feel exactly right. Then I’ll bundle everything up and send you off with a full brand suite.
- 👀 Final design refinements
- 💾 Final files delivered
- 🗂️ Brand folder fully organised
- 🌟 Launch support available — just ask!
THE JUICY DETAILS
You’ll walk away with....
…a full-on, no-fluff brand identity that makes showing up online actually fun again.
❌ No generic templates.
❌ No 1am spirals.
❌ No second-guessing if your colours “feel right.”
We’re talking logos that work everywhere, visuals that scream you, and a whole system that brings your business to life — built from scratch, not some half-baked template that looks like every soulless scroll-past brand you’ve already forgotten.
You’re unique, baby. Own it.
The kind of branding that makes people say “Yep, this is who I’ve been looking for.” — without you saying a damn word. You know, your people.
- full logo suite (Primary, secondary, circular, mark)
- colour palette & typography system
- custom brand patterns
- Custom illustrations
- Launch graphics for Instagram
- Brand Lookbook
- The Brand Companion
- One-page brand cheat sheet
£3,500 GBP
(Roughly $4,700 USD. Prefer to pay in USD? I’ll send the invoice at the current exchange rate, easy peasy.)
Up to 4 weeks dependent on feedback
Each design stage comes with 2 rounds of feedback and revisions.
Your final files will cover absolutely everything you’ll ever need including SVG, EPS, PDF, PNG & JPEG.
Investment
£3,500 GBP
(Roughly $4,700 USD. Prefer to pay in USD? I’ll send the invoice at the current exchange rate, easy peasy.)
Timeline
Up to 4 weeks dependent on feedback
Revisions & Files
Each design stage comes with 2 rounds of feedback and revisions.
Your final files will cover absolutely everything you’ll ever need including SVG, EPS, PDF, PNG & JPEG.
What does all this actually mean?
🎯 Strategic Assets
Think of these as the brains behind the beauty. They keep your brand feeling consistent, on-point, and unmistakably you.
🧠 The Brand Companion
The go-to guide for you and your team. Whether it’s a VA, a designer, or a copywriter, this makes sure everyone’s on the same page without a million follow-up messages. Tone, style, personality — it’s all in here, in plain English.
📄 One-Page Cheat Sheet
Your brand on one page. Perfect for quick glances, onboarding new team members, or handing off to a web designer without writing a novel.
👗 Brand Lookbook
Your brand’s visual wardrobe. Logos, fonts, colours, and patterns. All laid out with tips so you always know what goes where (and what never to do).
👀 Visual Essentials
Everything you need to show up, and stand out, with a visual identity that does the talking for you.
📣 Launch Graphics
A set of Instagram posts to help you reintroduce your brand with a bang. Think “just launched” carousels, rebrand intros, or a cheeky FAQ. Polished, prepped, and ready to post.
🧵 Brand Patterns
The unsung hero of your brand visuals. These sit behind your content, add depth to your site, and turn basic posts into on-brand brilliance.
🎨 Custom Illustrations
Unique, one-of-a-kind graphics designed to match your vibe, because stock icons and generic graphics just aren’t it.
"She went above and beyond"
Sarah was professional, organized, and timely in her work. She sent emails regarding the expected timeline for our logo and met all of the expectations.
She went above and beyond with the logo design and was able to capture the essence and goals of our nutrition program in such a short amount of time. The price was also very reasonable considering everything that she delivered. We will definitely reach out to Sarah in the future for any other design needs.
Danielle McClellan
Forward Forever
"Really loved the process"
Genuinely, couldn’t have hoped for a better outcome!
Really loved the process, you made it so easy and straightforward. Really hoping we can work together again in the future. As Squiz evolves I’d love to collaborate again. I’m absolutely ecstatic with the results!
It’s really helped give me the confidence to take myself a bit more seriously going forward.
Holly Sherlock
Squiz Social
"Five stars all the way!"
Sarah was amazing to work with – professional, creative, and responsive throughout the entire process.
She really took the time to understand my business and its unique needs, and provided valuable insights and suggestions for my brand identity and messaging. The final product was absolutely gorgeous, and it’s already making a huge impact on my business.
She is truly passionate about what she does, and she will help take your business to the next level. Five stars all the way!
Myda Carolan
Lemon N Co
"Would 200% recommend her! "
Sarah was amazing to work with – professional, creative, and responsive throughout the entire process. I can confidently say that Sarah exceeded all my expectations.
Her design skills are top-notch, and she was able to bring exactly what I was envisioning to life in record time. Working with her was an absolute bliss – she is incredibly responsive, creative, and passionate about her work.
Everything flowed smoothly throughout the process, and I couldn’t be happier with the end result. Would 200% recommend her!
Natascha Goovaerts
One Latte Too Many
"I am so happy with everything!"
Sarah, I cannot thank you enough for all your help!
I am sooo happy with everything from the logos to the Brand Guidelines –this will be so helpful for me as I find my voice as a brand, and you’ve already done such a great job in guiding me! Now I’m going to update all my logos! 🙂
Thank you for being amazing!!!
Ivana Lee
The Pi Project
Got a question?
Ever have a million questions before reaching out to someone new? Me too! That’s why I wanted to answer some common ones here.
If you’re looking for something more specific feel free to get in touch.
Do you offer free consultations?
Absolutely! My goal is to make sure you feel completely comfortable working with me. If you’d like to have a quick chat before committing to anything, I’m more than happy to arrange that.
When you submit an enquiry, my first email will include all the details on how to set up a call—or we can keep everything over email if that’s your preference.
What happens if I need to make changes after my brand design is finished?
If you need a small tweak—like a different file format or your logo in another colour—I’m happy to help where possible.
If you’re after more brand assets like extra illustrations or patterns, or you’re evolving your brand with things like a new service or sub-brand, you can book in a VIP Day or Half Day and we can cover all the extra bits and bobs there.
Can I just order some illustrations?
Absolutely! I offer illustration sessions as VIP days, depending on what you need. If it looks like you’ll need more than a few days, I’d be happy to book you in as a mini project. It’s a more affordable option and gives us the chance to do a bit more prep before we get started.
Do you only work with clients in specific industries?
Not at all! I’ve worked with a wide range of businesses.
How many revisions will I get?
Each design stage comes with 2 rounds of feedback and revisions.
What files types are included?
Your final files will cover absolutely everything you’ll ever need including SVG, EPS, PDF, PNG & JPEG. So your final branding will look immaculate wherever you go.
I don't see exactly what I want here
No worries, just let me know when you get in touch what you’d like and I’ll create a package just for you!
Do you offer web design?
It depends! I do offer web design, but I primarily work with WordPress.
If you’re looking to move content from an existing site to a new platform, that can take a fair bit of time and get pretty costly. So generally, I only take on web design projects for brand new websites or for those that don’t require extensive content migration.