Is logo design really different to brand strategy?

If I had a pound coin for every time I got asked this I wouldn’t need to work anymore. Which honestly would be a shame because being a brand strategist is actually so cool, and totally different from being a logo designer 😉

Well before we get into it, let me tell you what brand strategy is.

Brand strategy is a plan for how a brand will be perceived by its target audience. It defines the brand’s purpose, values, and target audience, and it guides all aspects of the business, from marketing and advertising to product development and customer service.

I always explain that it’s a bit like building a house. Your strategy is like the blueprint for a house. It defines the overall look and feel of the house, as well as the purpose of the house. The logo is like the front door of the house. It’s just the first thing that people see.

So, logos aren’t important?

No, they are still important. They just aren’t the be all and end all.  You wouldn’t buy an iPhone just because of the logo.

You might buy one because you’ve heard good things about it’s performance, you might have a friend who has one and really rates it. Or you might have seen a Tiktok someone shot of the Eras Tour and been like holy shit that’s a good quality camera.

Either way, it’s not the logo that made you buy the thing, but I bet you any money if I asked you to describe the logo you could do it. That’s brand recognition babe, and it’s not to be sniffed at.

Okay, so where does brand strategy & logo design interact?

Your logo needs to appeal to your target audience and stand out from your competitors. I can’t do that for you if I don’t know who those people are.

It’s the absolute golden rule of brand design that we need to nail down the brand goals and vision before we work on the visuals.

But what if I only want a logo?

Babe I can’t help you with that.

Look, if you’re brand new to business, and you’re still feeling your way forwards, then by all means just get a logo. Honestly, at that point I’d be tempted to say DIY it. Get your proof of concept, then come back to me when you’re ready to scale up.

I’ll be here ready and waiting to show you just how much a strategically designed brand can elevate your business, get you more money, and give you the confidence you deserve.

If you’re interested in learning more, please don’t hesitate to contact me. To schedule a free consultation, just hit the button below, or drop me an email or a DM on Insta. Or to read more about my services, check out my Service Page here.

Sharing is caring!