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Very serious about good design, unserious about everything else.

Wanna know more?

You Look Mint is just me. One person, one studio. No account managers, no junior designers, no one else touching your project. Just me, fully in it with you, start to finish.

I'm a founder, a Studio Ghibli lover, wife, pigeon fancier, proud gobby Northerner, and the best friend you'll ever have when it comes to your business (and life, I'm a good time, promise.)



Hi, I'm Sarah!

Forever nerding out over birds

Brand + Web Design for businesses built to grow (and look dead good doing it)   💅    Brand + Web Design for businesses built to grow (and look dead good doing it)   💅   Brand + Web Design for businesses built to grow (and look dead good doing it) 💅            

My Origin story
(better than batman tbh)

I spent years in tech. Software testing, automation, FAANG-level environments. Design was always the side hustle, the thing I did because I couldn't not do it. Then Covid hit, the day job disappeared, and I finally stopped treating the thing I loved as a hobby.

You Look Mint started as Sarah Cromwell Designs. Cheap logo packages, wedding stationery (I know, random). Before I knew it I was building entire brands. I changed the name when I wanted some separation between me and the business. Now I realise I am the business. Mint is me. I am mint. You are mint. We are mint together.

I got into design as a kid. Neopets, of all places. Building user lookups and guild layouts before I even knew what a brand was.

I just always loved making things look really good.

Yapping queen since the '90s 📣 Yapping queen since the '90s 📣 Yapping queen since the '90s 📣  Yapping queen since the '90s 📣 Yapping queen since the '90s 📣 Yapping queen since the '90s 📣  

MY APPROACH
(SPOILER: I'M extremely NOSY)

I'm chatty, curious, and ridiculously intuitive. Clients regularly tell me I read their minds. I'm not magic (maybe a bit actually). I just listen properly and I'm usually about ten steps ahead before you've finished your sentence.

At my core I love seeing people light up when they talk about what they've built. Especially founders. Do you know how cool it is that you went out and bet on yourself? That you said forget working for someone else and just went for it? Genuinely the coolest thing. And I want to help you make it even better.

You'll get my full attention, my honest opinion, and a creative partner who catches the ball and runs with it without you having to mind me every step of the way.

I'm a massive people person. Not in a "loves a networking event" way. In a "I want to know everything about you and your business" way.

I just genuinely love to yap. So sue me! (pls don't actually sue me omg)

I know I waffle, but here's what you actually need to know.

I've talked a lot about how I got started and the way I work. You'll even find a slightly unhinged FAQ below. The main thing you need to know though is that I love my job, I'm passionate about what I do, and I genuinely will do my absolute very best to give you the results you want.

If you need to know more, let's have a chat. If you fancy working together, I'm ready when you are.

The cliff notes

Consider this
your due diligence.

In a nutshell:

→ 8 clients a year, maximum
→ 4 retainer clients per month, maximum
→ Adobe Ambassador
→ Worked with 17+ industries
→ Based in Manchester, working worldwide
→ Over 10 years of design experience
→ Direct access to Sarah throughout, always
→ Response time within 48 hours
→  My mum says I'm really nice

Proper mint, well nice, & a bloody good designer.

You Look Mint — About Q&A

Pigeons are nice.

Without sounding like a narcissist, they're usually a bit like me. Passionate about what they do, not too serious (I'm a designer not a heart surgeon), and creative.

Not every client thinks they're creative when they arrive. I'm here to tell you they're wrong. Every single person I've worked with has been clever, creative and fabulous. I haven't met one I didn't like yet. Please god don't let me jinx that.

Communication. I cannot stress that enough. The only time a project gets difficult is when you go quiet on me.

On the logistics side, sticking to timelines matters too. I'm very laid back about everything except my calendar. I'm on my own so I have to be strict about keeping things on track. One rogue project can have a real knock on effect, so I'm hot on comms.

Kiki's Delivery Service, always. It's about a young witch who goes out on her own and starts a business. I relate deeply.

There's also a character who lives in the woods and draws pied crows. I love her. I am her.

Everything. Pigeons are natures graphic designers*

*Not really, I just think they're neat.

I move. I get outside. I firmly believe the quickest way to kill your creativity is to go looking for inspiration online. It feels productive but it breeds comparison and can really corrupt your design decisions.

How would looking at someone else's solution help you here? Pinterest is great as a starting point but if I'm genuinely stuck I'd rather talk to the pigeons than search for stuff on Pinterest.

Don't get too hung up on tiny details. I say this as someone who is absolutely obsessed with tiny details.

What I mean is those details should be part of a bigger picture. Brand building is world building. The logo matters, yes, but it's genuinely not the be all and end all.

:)

Right then. Questions?

final section!

   Don't be shy, apply!   💌       Don't be shy, apply!   💌       Don't be shy, apply!   💌       Don't be shy, apply!   💌    Don't be shy, apply!   💌    Don't be shy, apply! 💌    Don't be shy, apply! 💌 Don't be shy, apply! 💌 Don't be shy, apply! 💌 Don't be shy, apply! 💌    

Let’s work together ✨

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I only book a few projects each quarter to make sure every client gets my full attention & energy.

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