The Basics of Brand Strategy. Everything You Need to Know
If you’ve been looking for a brand designer for more than 5 minutes, I’m guessing you’ll have come across the term ‘Brand Strategy’. It’s the number one question Iget asked by my clients when we first get chatting. Mainly what is it, and do I need it? Now, I’m going to be honest with you, […]
What is a Brand Style Guide? Definition & examples from my studio
A brand style guide, sometimes called “brand guidelines”, is basically a rulebook for how to present your brand to the world. It’s the go-to reference for anyone creating content for your brand (including you!), making sure that all visual and verbal elements align with your brand’s identity. Today I’m taking you BTS and showing you […]
Branding Process – My 3 Step Approach
In my opinion, there’s no such thing as TMI. Seriously, when I’m working with a service provider, I want to know as much as possible. Typical Type A personality, I know. When I got married back in 2017 it took me so long to hire a wedding photographer because I was scouring the internet trying […]
What Would the Coastal Grandmother Trend Look Like if it Were a Brand?
Okay, so I’ve been seeing this Coastal Grandmother thing everywhere. You know, all that soft blue, white linen, and Nancy Meyers vibes. I’ve always loved playing around with brand ideas, so I thought, why not turn this trend into a brand? Let’s see what happens. Table of Contents Why the Coastal Grandmother aesthetic? There’s something […]
8 Essential Steps to a Successful Rebrand
Are you looking to rebrand your business, but don’t know where to start? If so, you’re not alone. Rebranding can be a daunting task, especially if you’re not sure what all it entails. That’s where I come in. As a branding designer, and I’ve helped dozens of businesses rebrand successfully and in this blog post, […]