How Much Does a Branding Package Cost in 2025?
Branding is one of those things that everyone says is essential, but when it comes to pricing, it’s like pulling teeth to get a straight answer. That doesn’t sit well with me as a brand designer, so I’m breaking down the costs of brand identity packages in 2025, what goes into them, and how to […]
How I Would Brand a Social Media Manager
Today, I’m taking you behind the scenes of another passion project: crafting the brand identity for “Ayesha” a Social Media Manager! Table of Contents Why a social media manager? Social media managers are everywhere, right? So, what makes one stand out? Ayesha is all about connecting with Gen Z and Millennial audiences in a way […]
The Basics of Brand Strategy. Everything You Need to Know
If you’ve been looking for a brand designer for more than 5 minutes, I’m guessing you’ll have come across the term ‘Brand Strategy’. It’s the number one question Iget asked by my clients when we first get chatting. Mainly what is it, and do I need it? Now, I’m going to be honest with you, […]
What is a Brand Style Guide? Definition & examples from my studio
A brand style guide, sometimes called “brand guidelines”, is basically a rulebook for how to present your brand to the world. It’s the go-to reference for anyone creating content for your brand (including you!), making sure that all visual and verbal elements align with your brand’s identity. Today I’m taking you BTS and showing you […]
Branding Process – My 3 Step Approach
In my opinion, there’s no such thing as TMI. Seriously, when I’m working with a service provider, I want to know as much as possible. Typical Type A personality, I know. When I got married back in 2017 it took me so long to hire a wedding photographer because I was scouring the internet trying […]
What Would the Coastal Grandmother Trend Look Like if it Were a Brand?
Okay, so I’ve been seeing this Coastal Grandmother thing everywhere. You know, all that soft blue, white linen, and Nancy Meyers vibes. I’ve always loved playing around with brand ideas, so I thought, why not turn this trend into a brand? Let’s see what happens. Table of Contents Why the Coastal Grandmother aesthetic? There’s something […]
How I Would Brand a Cleaning Service Provider
Today, I’m taking you behind the scenes of another passion project: crafting the brand identity for “Green Goddess,” an eco-conscious cleaning company! Table of Contents Why a cleaning company? Frankly, most cleaning service brands look…well, a little harsh. All those sharp lines and aggressive chemical vibes? Not exactly what comes to mind when I think […]
How I Would Brand a Virtual Assistant
As a designer, I love getting creative and exploring how branding can transform a business. Today, I’m taking you behind the scenes of a mock project I created: a brand refresh for Gabby VA! Table of Contents Why A Virtual Assistant? Well, I often see virtual assistants with similar branding. I wanted to explore a […]
Marketing without Instagram as an introverted entrepreneur
August 2024 Update So, this blog post has been one of my most viewed to date. Seems like lots of others have been struggling with the ‘gram lately—who knew! I didn’t want to remove the post, but since people are still checking it out, I thought I should give an update. I’m semi-back […]
Are we still doing discovery calls in 2024?
Controversial opinion incoming! Not every client needs a Zoom. Don’t get me wrong I love a good face-to-face chat but if I can get everything I need over email I will. Let me explain myself! (put the pitchfork down) It all depends on the client. Every client I worked with in 2023 was different. Some […]
