LOGO SUITE • ILLUSTRATIONS • PATTERN • COLOURS • DESIGN STRATEGY & BEHIND THE BRAND • TYPOGRAPHY •
LOGO SUITE • ILLUSTRATIONS • PATTERN • COLOURS • DESIGN STRATEGY & BEHIND THE BRAND • TYPOGRAPHY •
LOGO SUITE • ILLUSTRATIONS • PATTERN • COLOURS • DESIGN STRATEGY & BEHIND THE BRAND • TYPOGRAPHY •
Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm •
Birch & Bloom Social
Case Study!
Birch & Bloom Social is Chloe's studio for small business owners who want social media to feel simple, strategic and a little more fun. She needed a brand that matched that energy: approachable, full of personality, but with enough polish to build trust quickly.
We started with a hand-drawn logotype and custom ampersand that set the tone straight away. Creative, human, memorable. From there I built out a full responsive logo suite with landscape, stacked and submark versions, plus playful sticker and cut-out variations that give her plenty of ways to show up consistently across platforms.
The brand's backbone is a custom wildflower illustration set: poppy, daisy, foxglove, yarrow, cowslip, red clover, lily of the valley and ash sprig. Each one chosen deliberately, they speak to resilience, growth and grounded support, which is exactly what Chloe brings to her clients.
Chloe had a web designer already in place, so the brief was to build a flexible identity system that could plug straight into her wider online presence without friction.
I can’t express how wonderful my experience with Sarah has been.
Every part of the process was planned with a huge amount of care and precision.
The documents Sarah provided for my brand positioning were incredibly thorough; it was as if she took the scrambled ideas in my head and translated them into something cohesive, and beautiful!
A particularly special moment was seeing the custom illustrations she designed that incorporated the names of my husband and children - such a thoughtful, meaningful touch that has truly brought the brand to life.
Sarah made the whole experience feel like a breeze, and I’m already thinking up what we can work on next. I wouldn’t hesitate to recommend her!
chloe • birch & bloom
