The Basics of Brand Strategy. Everything You Need to Know
If you’ve been looking for a brand designer for more than 5 minutes, I’m guessing you’ll have come across the term ‘Brand Strategy’. It’s the number one question Iget asked by my clients when we first get chatting. Mainly what is it, and do I need it? Now, I’m going to be honest with you, […]
What is a Brand Style Guide? Definition & examples from my studio
A brand style guide, sometimes called “brand guidelines”, is basically a rulebook for how to present your brand to the world. It’s the go-to reference for anyone creating content for your brand (including you!), making sure that all visual and verbal elements align with your brand’s identity. Today I’m taking you BTS and showing you […]
Is logo design really different to brand strategy?
If I had a pound coin for every time I got asked this I wouldn’t need to work anymore. Which honestly would be a shame because being a brand strategist is actually so cool, and totally different from being a logo designer 😉 Well before we get into it, let me tell you what brand […]
8 Essential Steps to a Successful Rebrand
Are you looking to rebrand your business, but don’t know where to start? If so, you’re not alone. Rebranding can be a daunting task, especially if you’re not sure what all it entails. That’s where I come in. As a branding designer, and I’ve helped dozens of businesses rebrand successfully and in this blog post, […]
How to Create a Memorable Brand Experience: Going Beyond the Logo
As a female entrepreneur, you know that your brand is more than just a logo. It’s the heart and soul of your business, the culmination of your vision, passion, and dedication. It’s not just a superficial symbol, but a reflection of your reputation, your promise to your customers, and your unique way of connecting with […]
Design Intensive vs. Traditional Project: Which One Is Best for You?
So you’re thinking about getting some design work done for your business, huh? Well, there are two main approaches to design projects: Design Intensives and Traditional Projects. Each method has its own advantages and disadvantages, so it’s important to understand the differences before making a decision. Let’s have a look at both, and hopefully by […]
The Ultimate Guide To Brand Guidelines – Tips From A Branding Expert
As a brand designer, I’ve seen firsthand how a well-crafted brand guideline can transform a business. It’s like a blueprint for your brand, giving everyone involved a clear roadmap for how to use your visual identity, tone of voice, and overall persona. When done right, a brand guideline ensures consistency across all touchpoints, from your […]