Tips From A Branding Expert
Design Intensive vs. Traditional Project.
Which One Is Best for You?
So you’re thinking about getting some design work done for your business, huh? Well, there are two main approaches to design projects: Design Intensives and Traditional Projects.
Each method has its own advantages and disadvantages, so it’s important to understand the differences before making a decision.
Let’s have a look at both, and hopefully by the end of this blog you’ll have a good idea about what’s best for you and your business!
First, let’s look at what each one is.
Design Intensives are a condensed and immersive experience that allows a professional designer to work closely with you to design a brand identity or website. They’re typically shorter in duration than Traditional Projects, and they can be a good option for businesses that are on a tight budget or that need a quick turnaround. But Design Intensives might not be as comprehensive as Traditional Projects, and they might not address all of your business needs.
Traditional Projects are a more comprehensive approach to design, and they typically involve more strategy and research. They can be a good option for businesses that want to create a long-term brand identity or website, or that need to address specific challenges or opportunities. But Traditional Projects can be more expensive and time-consuming than Design Intensives.
Great, so which one is right for me?
Well that’s all down you you! However I’ve put together a handy little table that summarises the key differences between Design Intensives and Traditional Projects:
NOTE: The table looks way better on desktop 😉
|Feature||Design Intensive||Traditional Project|
|Duration||Typically 1-2 weeks||Typically 4-12 weeks|
|Cost||Typically £1,000-£4,000||Typically £2,000-£15,000|
|Scope||Typically focused on a specific project, such as a logo or website design||Typically addresses a broader range of needs, such as brand strategy, website development, and marketing collateral|
|Level of customization||Typically less customizable than Traditional Projects||More customizable than Design Intensives|
|Best for||Businesses that need a quick turnaround or that are on a tight budget||Businesses that want a comprehensive approach to design or that need to address specific challenges or opportunities|
Final thoughts & some questions to ask yourself.
Ultimately, the best approach for you will depend on your specific business needs and goals. If you’re not sure which approach is right for you, it’s a good idea to consult with a design professional. They can help you assess your needs and develop a plan that will meet your goals.
Here are some additional factors to consider when choosing between a Design Intensive and a Traditional Project:
- Your budget: How much are you willing to spend on design? Design Intensives are typically less expensive than Traditional Projects, but they may not be as comprehensive.
- Your timeline: How quickly do you need the project completed? Design Intensives can be completed in a shorter timeframe than Traditional Projects, but they may not address all of your business needs.
- Your level of involvement: How involved do you want to be in the design process? Design Intensives typically involve more client collaboration than Traditional Projects.
- Your specific needs: What are your specific needs or challenges? If you have specific needs or challenges, a Traditional Project may be the best option.