LOGO SUITE • ILLUSTRATIONS • PATTERN • COLOURS • DESIGN STRATEGY & BEHIND THE BRAND • TYPOGRAPHY •
LOGO SUITE • ILLUSTRATIONS • PATTERN • COLOURS • DESIGN STRATEGY & BEHIND THE BRAND • TYPOGRAPHY •
LOGO SUITE • ILLUSTRATIONS • PATTERN • COLOURS • DESIGN STRATEGY & BEHIND THE BRAND • TYPOGRAPHY •
Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm • Empowering, supportive & warm •
The Nourished Creator
Case Study!
The Nourished Creator is a group programme bringing together three areas of expertise under one brand: strategy, creativity and support. A team offering, built to feel like a cohesive whole.
Danielle came to me with fonts and colours already chosen, which was a fun constraint to work within. Her existing type was structured and strategic, which I loved, but it needed some movement. I paired it with a hand-drawn script to loosen it up, and the result is a mixed-font logotype that feels dynamic without losing its professional edge.
From there I built out the full system: logo suite, illustrations, and wordmark stickers designed to travel well across course materials, social content and marketing. The brand needed to work hard across a lot of touchpoints, so flexibility was built in from the start.
This was my second project with Danielle, and that history made a real difference. There was already a shorthand between us, which meant we could get to the good stuff faster.
This is my second time working with Sarah and it's been another very smooth, seamless, and organized process.
This is my second time working with Sarah and it's been another very smooth, seamless, and organized process. She seems to read my mind at times which is such a breath of fresh air as a busy entrepreneur. Her work on the logo for my new program has exceeded my expectations. I will continue to use Sarah for my upcoming projects and recommend her to everyone!
Danielle • The Nourished Creator
