Is logo design really different to brand strategy?
If I had a pound coin for every time I got asked this I wouldn’t need to work anymore. Which honestly would be a shame because being a brand strategist is actually so cool, and totally different from being a logo designer 😉 Well before we get into it, let me tell you what brand […]
8 Essential Steps to a Successful Rebrand
Are you looking to rebrand your business, but don’t know where to start? If so, you’re not alone. Rebranding can be a daunting task, especially if you’re not sure what all it entails. That’s where I come in. As a branding designer, and I’ve helped dozens of businesses rebrand successfully and in this blog post, […]
How to Create a Memorable Brand Experience: Going Beyond the Logo
As a female entrepreneur, you know that your brand is more than just a logo. It’s the heart and soul of your business, the culmination of your vision, passion, and dedication. It’s not just a superficial symbol, but a reflection of your reputation, your promise to your customers, and your unique way of connecting with […]
Design Intensive vs. Traditional Project: Which One Is Best for You?
So you’re thinking about getting some design work done for your business, huh? Well, there are two main approaches to design projects: Design Intensives and Traditional Projects. Each method has its own advantages and disadvantages, so it’s important to understand the differences before making a decision. Let’s have a look at both, and hopefully by […]
The Ultimate Guide To Brand Guidelines – Tips From A Branding Expert
As a brand designer, I’ve seen firsthand how a well-crafted brand guideline can transform a business. It’s like a blueprint for your brand, giving everyone involved a clear roadmap for how to use your visual identity, tone of voice, and overall persona. When done right, a brand guideline ensures consistency across all touchpoints, from your […]